Style, Tone, Distinction...
As with any project, the ability to find distinction for a narrative lies in the assemblage of elements and how they are woven together. Where a rising wave of events can sweep up the reader and the style of the story can enhance the characters to provide distinction, the tone of a narrative can determine if that first chapter is finished.
The tone of a narrative is at its very essence the attitude of the project. An attitude that is reflected in prose, setting and even the thoughts of characters.
Narrative tone can also be reflected in the thoughts of the characters. It becomes more than crucial to understand the psychology of the characters within the narrative. How a character views their world can set the entire tone for a scene or narrative. The attitudes of characters reflect the premise and their situation. When a characters' attitude is derived from the the creators concept and not the psychology it detracts for the audience.
While the attitude of author and character needs to reflect the premise of the narrative, the actual settings within the narrative can further the tone. Whether a constant rain or thunderstorm each can be symbolic of a dark tumultuous premise. Abandoned buildings can reflect sadness, isolation and stress. Every setting within the narrative reflects the tone as a psychological element.
Every narrative is reflected in the creators' tone, their attitude. It is within that tone an audience can decide to keep reading or drop the story.